What lies behind the barbershop: a banal hairdresser or a closed club for bearded men

The image of a successful man, like branded clothing, expensive watches on his wrist, is complemented by a stylish haircut and a well-groomed beard. The fact that representatives of the strong half of humanity are watching their appearance has not shocked anyone for a long time. How to comply with the trends without violating the brink of the image of brutal barter, and the image of the “coquette” from the male?

In recent years, in big cities, mature gentlemen and young guys regularly visit barbershops.

Barbershop ─ more than a men's hairdresser. The institution of this profile can be rather called a closed club, where the male gives aggressive energy to a civilized, aesthetic form.

Barbershop ─ territory of restrained male aesthetics

The term barbershop comes from the word barba ─ beard in Latin. In Russian there is an outdated designation ─ this is a barber shop. Salon masters are called barbers. Stylish barbers ─ this is a significant part of the entourage of the institution. They showcase creative haircuts and neatly styled beards.

Barbershop became a timely alternative to the men's room in a standard beauty salon. The institution is distinguished by a peculiar interior design and the atmosphere of an elite club. Vintage-style furnishings, leather furniture against bare brick or wild stone walls. Preference is given to natural materials. The interiors of institutions tend to be laconic: in the styles of neobrutalism, loft, minimalism.

The discreet design of the room is diluted with designer jewelry. Business meetings are scheduled here, spending time with like-minded people. Hard and soft drinks are included in the haircut payment. Board games are provided to entertain customers.

History of occurrence

Barbershop is more a cultural phenomenon than an institution providing a list of services. This state of affairs has developed due to the need of men to monitor their appearance separately from women. The first mention of the pioneers of the barber industry dates back to 1805. Since then, barbers have repeatedly experienced ups and downs. Development was hindered by wars, new beauty standards, and even the invention of the Gillette safety razor. In the last decade, fashion for stylish men's haircuts and beards has spread to Europe and America. And after a little time, the trend took root in Russia.

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Reason for unprecedented popularity

A visit to a modern barber shop is prestigious. This is a kind of ritual that emphasizes the status of a man. The masters of the institution prefer an individual attitude to the client. Thanks to the creative approach, after a visit to the Barbieshop, a man looks fashionable, subtly different from the rest. Establishments position themselves not only as a place where they look after the appearance of the client, but also as a space where you can relax and rest with your soul.

What and how much in barbershop

The pricing policy of the institution depends on the location of the salon and the level of the masters. Haircut and beard correction is not cheap. Modern barbers offer:

• Cutting and shaving the head.
• Hair styling.
• Making beards and mustaches.
• Camouflage gray hair.
• Shaving with a dangerous razor.
• Removing facial hair with hot wax.
• Caring procedures.

Some establishments include a list of services - men's pedicure and manicure, a father and son haircut, tattooing, eyebrow correction, neck and head massage.

Table: cost of services, in rubles

How barbershop differs from a hairdresser

The salons are staffed by specialists providing a high level of service and understanding visitors with one word. Masters of men's salons use expensive tools. Balms for care, styling products - designed specifically for men's skin and hair. Waxes for styling beards and mustaches have expressive aromas of sandalwood, tobacco, leather and whiskey. Cosmetics can be purchased in the salon and take care of yourself at home.

Barbershop ─ a conceptual place for a specific audience. It:

• Hipsters.
• People of creative professions.
• Gentlemen, who consider a well-groomed appearance, a part of the image of a business person.

Some barns are positioned as institutions on whose territory a woman’s foot does not step. But some barbers resort to the help of female barbers and consider this their highlight.

How to become a modern barber

The industry is developing in Russia and the CIS countries at a frantic speed, which means that the profession of barber is a promising way to earn a living. Many famous specialists grew out of universal masters of ordinary beauty salons, and someone went to a barber school, not being able to hold hairdressing scissors and a dangerous razor in their hands.

The barber profession can be called creative. Masters model a haircut and a beard, taking into account the condition of the hair, the shape of the skull and the type of appearance. Training in specialized courses takes a little more than a month.

After an internship, a barber can count on a monthly income of 35 thousand rubles.

The most famous salons in Russia and in the world

If abroad this direction is developed, and the history of some institutions dates back centuries, like the London Truefitt & Hil salon. That in Russia Barber & Shop is just beginning its journey. Nevertheless, a rating of institutions has already been formed on the market. It:

• Chop-chop
• TopGun.
• Oldboy.
• Firma.
• Big Bro
• Borodach.

How to open barbershop from scratch

Opening a barbershop is a promising and fashionable business that is able to provide a quick return on investment and regular income (about 200 thousand rubles a month). The cost of opening a salon is about 700,000 rubles. Buying a franchise will help reduce initial costs and reduce risks.

Table: franchise price of popular barbershops

Which celebrity visits Barber & Shop

Foreign celebrities with a stylish haircut and beard include David Beckham and Brad Pitt. Our stars are also not averse to designing hair in accordance with the trend. These include Ivan Urgant and Sergey Badiuk. And rapper Timati opened his own institution called "13 by Black Star", where you can not only put in order the facial hair, but also make a tattoo.

Watch the video: Holiday Special - the Joys of Shaving (November 2024).